As SVP of Product, Content, & Services, Fred McDaniel leads NWEA’s work to develop relevant, student-centered assessments and learning solutions for our district, state, and school partners around the globe.

Fred began his career in Virginia as a boarding school counselor for students with emotional and learning needs. He also worked as a teaching parent in residential facilities in rural North Carolina for children and adolescents in trouble with the law. During this time, while advocating for the students he served, Fred became interested in educational assessment and research. Fred has managed accountability and assessment systems and served as the chief planning officer for a large public school system in South Carolina. He previously served as the director of test development, vice president of operations, senior vice president of product management, and executive vice president of assessment and professional learning for NWEA.

Fred holds a BA in psychology from the University of Montana, as well as an MEd in educational research and measurement and a PhD in educational psychology and research from the University of South Carolina.